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The Communications Toolkit
Why Bad Ads Happen to Good Causes
Why Bad Presentations Happen to Good Causes
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Cause Communications Publications

To provide much-needed tools in the rapidly growing field of communications in the nonprofit sector, Cause Communications has developed, produced and published several “best practices” resource books that have been widely distributed in all 50 states, 24 countries and on six continents.

The Communications Toolkit – A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications. Author R. Christine Hershey

Why Bad Ads Happen to Good Causes was created to give nonprofits and foundations the tools they need to create the best possible print ads. Based on an unprecedented 10-year Roper ASW research study and incorporating interviews with leading practitioners in the field, the book helps those tasked with creating, as well as reviewing, ads ensure the final product appropriately represents their organizations and has the greatest impact. Author Andy Goodman

Why Bad Presentations Happen to Good Causes offers practical advice on how to deliver effective presentations that avoid common pitfalls. The book encourages nonprofits to engage, inspire and motivate the audiences they need to reach. The book was developed based on research across the public-interest sector and incorporated the advice of 20 highly regarded public-speaking experts. Author Andy Goodman

Our publications have been featured in:
  • The New York Times
  • Los Angeles Times
  • Stanford Social Innovation Review
  • The Chronicle of Philanthropy
  • Communication Arts
  • Inside Philanthropy

Andy Goodman, author of Why Bad Presentations Happen to Good Causes, has been selected by Al Gore’s The Climate Project (TCP) in its effort to train 1,000 people to deliver a presentation about global warming in communities across the county. Goodman is coaching participants on the finer points of delivering a presentation using his book as the course’s training manual.

TCP is a public awareness campaign, inspired by Al Gore’s book and film, "An Inconvenient Truth," to educate and challenge citizens and governments into action against the growing crisis of global warming.
Hershey|Cause: One umbrella identity. Three decades of experience. Whether for corporate clients or nonprofit organizations, we’ve always shared the same mission — using ‘Communications for Good.’ And yes, both Hershey Associates and Cause Communications will continue to exist separately for legal and business purposes.