Progressive Majority
Founded in 1999, Progressive Majority is a federal political action committee that recruits, trains and elects progressive candidates whose priorities include economic justice, civil rights, affordable health care, quality public education, environmental protection and reproductive freedom. The organization’s extensive network of activists locates and supports progressive champions through grassroots campaigns funded by member donations.
Progressive Majority asked Hershey|Cause to develop an organizational identity system, produce a wide range of fundraising and marketing materials, and craft its strategic messages and communications strategies.
We helped Progressive Majority articulate the overarching themes and messages necessary to help this vanguard organization define itself and the national progressive movement. After developing general strategic language, we honed specific messages for each of Progressive Majority’s audiences and created fundraising materials that spoke to the various interests of donors across a wide range of giving levels.
These messages – along with a host of tools including a Web site, case statement, direct mail and other marketing materials – empowered the organization to achieve unprecedented success in the November 2006 election with 102 new progressives elected to office, a trend that is continuing with numerous state and local elections in 2007.
- Organizational identity
- Fundraising counsel
- Campaign development
- Materials design and development
- New media
- Positioning, frames and messaging
