Hard copies of Why Bad Presentations Happen to Good Causes and Why Bad Ads Happen to Good Causes are available at no charge to nonprofit organizations.
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The Communications Toolkit is only available for PDF Download at this time.

Our publications have been featured in:

  • The New York Times
  • The Los Angeles Times
  • Stanford Social Innovation Review
  • The Chronicle of Philanthropy
  • Communication Arts
  • Inside Philanthropy


“Your Communications Toolkit is, in a word, excellent. If nonprofits adhered to these basic communications principles, policymakers, the media and, yes, even the general public would have a better understanding of who we are, what we do, and how we do it.”

-Jeff Martin, the Council on Foundations


Online Outreach Tools Guide PDF
This quick-reference guide is for anyone considering how to most effectively use the Internet to achieve their advocacy communications objectives. We take a high-level look at the strengths and limitations of the Web tools heard about daily wikis, blogs, social networking sites and Twitter and provide examples. Download the Guide
Network Collaborations
Working as a collective has its rewards and challenges. We have developed several tools to help keep groups on track.
Check out & download our Network Scorecard & Online Collaboration Tools Matrix.
The Communications Toolkit PDF
A guide to navigating communications for the nonprofit world

A comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications.
Why Bad Ads Happen to Good Causes PDF

Created to give nonprofits and foundations the tools they need to create the best possible print ads. We analyzed a 10-year Roper/ASW study of the efficacy of public interest advertising and interviewed leading practitioners.
Why Bad Presentations Happen to Good Causes PDF

Offers practical advice on how to deliver effective presentations and avoid common pitfalls. The book's development was based on public-interest sector research and the advice of 20 highly regarded public-speaking experts. It was used by Al Gore to train 1,000 volunteers to make presentations on climate control.
Design Eye-Q

Design Eye-Q helps nonprofit organizations grapple with the difficult decisions that come with creating in-house or professionally designed materials. The Design Eye-Q webinar teaches leaders tools for evaluating the quality of the design of Web pages, e-newsletters, annual reports, direct mail and any other professionally designed communication. Watch a Design Eye-Q webinar >>