Online Outreach Tools Guide
This quick-reference guide is for anyone considering how to most effectively use the Internet to achieve their advocacy communications objectives. We take a high-level look at the strengths and limitations of the Web tools heard about daily wikis, blogs, social networking sites and Twitter and provide examples. Download the Guide
The Communications Toolkit
A guide to navigating communications for the nonprofit world
A comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications.
Why Bad Ads Happen to Good Causes
Created to give nonprofits and foundations the tools they need to create the best possible print ads. We analyzed a 10-year Roper/ASW study of the efficacy of public interest advertising and interviewed leading practitioners.
Why Bad Presentations Happen to Good Causes
Offers practical advice on how to deliver effective presentations and avoid common pitfalls. The book's development was based on public-interest sector research and the advice of 20 highly regarded public-speaking experts. It was used by Al Gore to train 1,000 volunteers to make presentations on climate control.
Design Eye-Q helps nonprofit organizations grapple with the difficult decisions that come with creating in-house or professionally designed materials. The Design Eye-Q webinar teaches leaders tools for evaluating the quality of the design of Web pages, e-newsletters, annual reports, direct mail and any other professionally designed communication. Watch a Design Eye-Q webinar >>